Consulting and Training

Effective consulting in B2B marketing is our specialty. Through consulting sessions, training, and workshops, we provide you with B2B marketing knowledge that will enhance your skills and help you run your company more effectively. We offer consulting in the form of private sessions, team workshops, or meetings. All of this is designed to deliver knowledge that will accelerate the growth of your business.

Why does your company need B2B marketing consulting?

Using B2B consulting provides you with the knowledge and tools to expand your expertise. You don’t always have to commit to a long-term agreement to achieve your goals. Sometimes, you need specialized knowledge that you can acquire in a few hours through workshops or consultations. That’s why B2B marketing consulting is our alternative tailored to your needs.

Marketing consulting is not just about advice—it’s about creating a strategy for the growth of your company in a specific area. When we design a strategy for your organization, we base it on data, analyzing your competition and your expectations in light of upcoming changes. Our consultations precisely define your target audience, identify key segments of your clients, and design actions that deliver real results.

One of the most important decisions to make when considering B2B marketing consulting is gaining access to know-how and effective tools. These two factors enhance your expertise and give you an edge over the competition. Choosing to consult with us isn’t about discussing random topics. It’s a workshop focused on addressing a specific gap in the area where you need support.

These areas can vary, starting from training your marketing team and customer service to analyzing retention rate indicators in your collaborations with clients. This way, you’ll build the know-how that will give you a long-term advantage over competitors.

Consulting: Our Expertise

B2B Marketing Consultations

Consulting in B2B marketing focuses on building knowledge and strategies that will help you sell more. Acquiring know-how is the first step, followed by its practical application. We combine a scientific approach to marketing with extensive knowledge gained through experience, ensuring visible and desirable results for you.

Consulting in Acquiring Clients and Generating Leads

Based on your business model, we will help you acquire more clients. We start this step by precisely determining—who is your customer? Then, we utilize tools and strategies to generate qualified leads for you. Each lead (potential client) aligns with your needs and addresses problems that your product can solve. Lead selection is never random.

Using Marketing Tools in Practice

Using tools in B2B marketing is not easy, nor is it always obvious. We’ll help you gain expertise in using tools that enhance your credibility in the eyes of your clients. You choose the area where you need support, and we suggest tools while teaching you how to use them effectively in practice.

Copywriting: Writing Content That Sells

How to create content that is read and, most importantly, captivates readers? This is one of the most common questions our clients ask us. Effective content enhances your website’s visibility, generates more traffic, and ultimately—boosts sales. Well-implemented copywriting is a competitive advantage. We will equip you with this edge.

SEO: Improve Your Ranking and Sales on Your Website

SEO (search engine optimization) involves a combination of many factors and marketing tools. Effectively integrating them will increase your business’s profits. Our solutions are designed to achieve this goal. We’ve been building our expertise since 2015 and are happy to share it with you. Guidance and knowledge development in SEO are beneficial for both beginners and advanced players—regardless of their results (because always can be better, wouldn’t it?).

Email Marketing: Increase Conversions with Effective Emails

Writing emails that generate a high click-through rate and sales is not straightforward. The same applies to creating mailing campaigns that deliver expected conversion rates. But we can help. We’ve sent over 500,000 emails and tested (A/B tests) every variable possible to maximize sales. Now we’re ready to share this knowledge with you.

Workshops for Developing Hard Skills

You or your selected department may need to build knowledge in a specific area. We will provide you with this expertise. Through consultations, training, or workshops, we will deliver solutions that address your problems. Is SEO underperforming in your company? Or is your sales team not generating leads that bring profits? We will equip you with the knowledge you need to succeed.

B2B Consulting: What Does Our Collaboration Involve?

First and foremost, it’s about identifying your problems and expectations. From experience, we know that sometimes this is the essence of consultations. Knowing where the problem lies makes it easier to solve. We’ll help you determine this and then take the next step by selecting areas where you feel the most significant deficiencies. We’ll do everything to fix them.

Your Problem, Our Solution

Let’s call this step a pre-consultation phase. At this stage, we define the area where you or your team needs support. The key for us is to understand the core of your issue. We also anticipate scenarios where you’re unsure of the root problem—that’s why you choose us to help identify it. Don’t worry; this is our role.

Consultation, Training, or Workshop

At this stage, we deliver the service you choose. This can be a consultation, training for you or your team, or a workshop based on group work. The format is flexible. We tailor it to your preferences. The more precisely we establish a strategy to build knowledge, the more you’ll enhance your skills. We’re here to help you.

Execution: Implementation Phase

When providing consulting services, we focus on the knowledge we aim to deliver. We specialize in increasing companies’ profits through the implementation of marketing strategies for various departments within organizations. This is precisely what we will address together. If you prefer an online format, we will adapt to it. If you’d rather have the training conducted at your company’s headquarters, we’ll meet your requirements.

Sembility: Why Us?

Expertise Backed by Experience

We are marketing specialists, building our expertise since 2015. We excel in marketing, lead generation, and driving sales growth within organizations. This is where we can certainly help you. However, we don’t claim expertise in everything. If our competencies fall outside a specific area, we’ll tell you. When it comes to marketing and boosting sales in your company, you can truly rely on us.

Transparency—You Can Trust Us

Transparency in our relationship and execution is our standard. We don’t sugarcoat or hide anything. If we see areas where we can help you, you’ll be the first to know. Providing you with training and consulting services, you will stay updated throughout the entire process: from analysis and knowledge building (incubation) to implementation and results testing.

Adaptation to the B2B Market

Our collaboration with B2B companies has been integral to building our expertise from the beginning. We work daily with businesses in Poland and abroad. The main focus of our expertise is increasing profits in the B2B sector through tailored marketing, sales, and strategy aligned with your company’s goals.

International Experience

Polish companies are increasingly expanding abroad. We understand this well and are eager to assist you. We collaborate with foreign clients daily, creating strategies to increase profits, generate leads, or boost traffic and sales on their websites. We work in four languages: English, Spanish, Portuguese, and Polish.

Flexible Payment Model

We tailor our collaboration model to your needs and possibilities. Consulting, training, or workshops can be spread over time—aligned with the goals of our consultations and their outcomes. The payment model is divided into two forms: a hybrid model or a subscription model. Depending on the purpose of our collaboration, we’ll create a billing system tailored to your expectations.

Consulting: Industries We Work With

E-commerce

Increasing traffic and sales in online stores is our specialty. That’s why we’ll advise you on solutions that align with the mission and vision of your online store. During a consultation or training session, we’ll create a marketing strategy tailored to your business and then implement it according to plan. (43)

Manufacturing and Industry

Collaborating with companies in the industrial and manufacturing sectors, we understand how crucial marketing is for them, especially marketing that generates profit. Through our partnership, we help prepare and implement marketing processes. Everything is tailored to the specific challenges of your company and the manufacturing industry.

Software Houses

We support software houses in building their online visibility, increasing the number of qualified leads, and boosting valuable traffic on their websites. Regardless of the market in which you operate and specialize, we will create a strategy tailored to your software house — helping you generate more leads.

Startups

Collaborating with companies at the beginning of their journey, we understand how crucial an effective marketing strategy is, especially at this stage. That’s why, during our consultations or training, we prepare a plan that maximizes the potential of your business and mitigates any setbacks.

FAQ: Frequently Asked Questions about Consulting

What does B2B consulting entail?

B2B consulting involves implementing external support, namely an expert (consultant), to help clients improve their company’s operations in a selected area. B2B consulting often focuses on supporting marketing processes, sales, and the overall increase in profits for a given organization.

As part of our collaboration based on B2B consulting, we will:

Understand your needs.
Analyze your challenges and competitors.
Prepare a strategy tailored to your expectations.
Implement it, aligned with your expectations.
Achieve the desired results.

Of course, the form of B2B consulting can also be simpler. As part of our collaboration, we also offer online consultations. During these meetings, we will listen to your needs and help you find the right solution.

Do you train sales teams?

Yes, we train sales teams in selected areas of marketing and sales techniques.

Do you provide SEO consulting?

Of course, we also offer consulting in the area of SEO (Search Engine Optimization). We understand that not every client wants to sign a specific SEO contract based on a set period. However, they definitely want to learn more about what they can do to ensure their website generates profits. We assist with that as well.

Do you train marketing teams?

Of course. We conduct consultations, workshops, and training in selected areas for marketing teams.

Do you provide LinkedIn consulting?

LinkedIn and lead generation on LinkedIn are among our core services. Naturally, we offer training, consulting, and workshops on LinkedIn activities. Specifically, we focus on how your LinkedIn can generate more profits for you. As part of our cooperation, we will conduct an audit, provide training, prepare a strategy, and implement it. All of this is within the scope of marketing activities on LinkedIn.

Is consulting the same as advisory?

Yes. Consulting comes from the English word “advisory.” Consulting involves helping companies find appropriate solutions to their problems or needs. As a marketing agency, we help other businesses earn more money by building personalized marketing strategies. These primarily include lead generation on LinkedIn (lead generation), SEO (organic positioning), paid campaigns (ads), content marketing, email marketing, and UX & UI.

Will consulting help me generate leads?

Absolutely. Well-prepared consulting, or advisory, will help you generate leads for your business. The idea behind consulting is to support a company through an external consultant or expert. Their job is to prepare an appropriate strategy to solve the company’s problems.

How do we settle payments for consulting and advisory services?

We divide consulting and advisory into two models: hybrid and subscription-based. In the hybrid model, we charge a fixed fee and a fee based on results. For example, if the training we choose costs $50,000, we can set a fixed fee for its delivery — say $15,000, and the remaining $30,000 will be earned once we achieve the set goals. The subscription fee works as follows: we set a chosen price for the service, and you pay based on the invoice we issue. The price for consultations (online meetings), workshops, or training is always determined individually. The cost depends primarily on the scope of consulting, its complexity, the industry, the target market, and several other factors.

Do you conduct training as part of your consulting?

Of course. Training is our standard form of collaboration, through which we provide consulting (advisory services).

Do you conduct training in English?

Yes, we do. We are fluent in English, so don’t worry about that.

Do you provide consulting in English?

Naturally. For over 5 years, we have been working with international clients (especially from the USA, Canada, the UK, and Germany). Therefore, using fluent and proper English is an integral part of our business and our responsibility.

Do you offer consulting on lead generation?

Absolutely. If your goal is to learn strategies for lead generation, we can help you with that.

Build marketing knowledge that will give you an edge over your competition.

Contact us, share your business goals with us, and let us know how you would like to conduct the training. We’ll help you build the knowledge that will increase your company’s profits.

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If you prefer to talk online:

Call us: +48 795 010 626

E-mail us: contact@sembility.com

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The Sembility Team