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Content Marketing

Content marketing is a strategy of creating and managing content. Our goal is to write content that not only gets read but also sells. By crafting high-quality content, we attract readers to your site, who ultimately become your customers.

Why does your website need content marketing?

Content marketing means valuable content that we create and publish on your site. Content builds rankings and SEO results. That’s why content marketing is essential for generating traffic, conversions, and sales on your website.
As part of our collaboration, we’ll prepare a solid SEO strategy focused on selling your products or services. But we’ll start by building a substantial content base.
Having the right content on your website increases user engagement. This means attracting potential customers. We understand the importance of generating valuable traffic for you, so we don’t aim to attract just anyone—you can count on that.
Effective content marketing builds credibility and authority for your business online. Additionally, great content guides readers through your store, helping them make purchase decisions. More (effective) content leads to higher conversion rates and increased sales.
Are you ready for content that gets read and sells?

How does content marketing work?

Supporting an SEO strategy

Building content marketing supports SEO efforts. SEO cannot thrive without effective content on your website. We aim to get your site to top positions as quickly as possible. You surely want that too. That’s why we focus on creating content that ranks your site, generates leads, and ultimately increases sales.

Building trust and authority

Well-crafted content marketing on your site builds your authority. This way, your clients will trust you. And from trust, it’s just one step to purchasing your products. Regularly publishing valuable content strengthens your reputation and generates quality traffic to your site.

Capturing customer attention

Content marketing is an essential component of any SEO strategy. Content marketing can exist without SEO, but SEO cannot exist without content. Through valuable content, we attract your potential customers’ attention, encouraging them to not only read but also buy.

Increasing reader engagement

Every strategy aimed at increasing conversions and sales begins with the first step. This time, that step is content marketing. By creating and publishing plenty of valuable content, we enhance reader engagement on your website. More readers mean more chances for conversions and sales.

Generating valuable leads

We know you don’t care about pretty content but about leads. We’ll generate leads, and effective content marketing will help us do so. Our strategy ensures that our content starts generating leads for you. More conversions mean greater satisfaction for you—and that’s what we care about.

Boosting sales

Sales—the ultimate step we care about. Well-written content marketing increases your reach, assists clients in the decision-making process, and ultimately drives higher sales. Content marketing builds trust in you and awareness of your business, and these two factors boost sales. We’ll help you with that.

Effective content marketing for building SEO.

Here’s what you can expect:

Offer descriptions

Offer descriptions are fundamental. Good content helps your readers make purchase decisions. Well-presented offers increase your conversion rates.

Link building

We create content for external platforms that link back to your website. This is called link building. It effectively enhances your site’s rankings.

Category descriptions

Category descriptions are crucial for Google and your customers. Both need to understand what you sell and do. We’ll assist by creating content for each category on your website or online store.

Product descriptions

Nothing boosts your store’s ranking like well-crafted product descriptions. They help readers find your store online. Increased store traffic enhances the chances of selling your products.

Running a blog

Today, blogs are often associated with SEO, and for a good reason. A well-maintained blog generates more traffic, keeps users on your site longer, and builds your authority. The key is to ensure the blog is well-run. Trust us to take care of every detail.

Creating SEO descriptions

Well-written SEO texts are key to improving your website’s rankings and traffic. Search engines love good SEO texts, and so do your clients. By using SEO content, we effectively grab attention and convert readers into customers. This strategy truly works—all you need is a plan. We’ll help you create one.

Dedicated Copywriter

All these texts aren’t written by AI but by our Copywriters. We understand that AI-generated content doesn’t sell and is easily recognizable. We produce only unique, high-quality content to capture readers’ attention and improve your search rankings.

Expanding content on your website

If your site is new and needs support, we’ll gladly take over. We’ll help you craft unique content tailored to your target audience. We don’t write for everyone—it doesn’t work. Unless that’s your goal. But if you seek a unique solution, you’re in the right place.

Looking for original content that sells?

Looking for original content that sells?

Strategy: How We Build Content Marketing

1

Consultation

Everything starts with a good conversation. We want to understand your strategy and target audience. By learning your needs, we’ll create a dedicated content marketing strategy for you.

2

Plan

We now know your expectations. It’s time for us to craft a plan based on your business and financial goals. We focus on achieving quick results and fostering long-term collaboration.

3

Competitor Analysis

Understanding your competitors’ strategies is crucial. We’ll prepare a detailed plan outlining what needs to be done to outpace your competitors in search rankings and beyond.

4

Strategy Development

The previous steps lead to building a strategy. Everything will be clear and aligned with your expectations. You can rely on a detailed marketing plan (without marketing jargon), tailored to your business goals.

5

Running a Blog

When asked about long-term content strategies we recommend, our two-word answer is: running a blog. A blog is the cornerstone for establishing your authority and improving your Google rankings.

6

Content Optimization

After several weeks, we’ll optimize our work together. You’ll assess what resonates most with you. Our key priority? Achieving measurable business results.

7

Ongoing Copywriter Support

Our Copywriters are excellent writers and communicators. They’ll be at your disposal for discussions and brainstorming. Prefer a quick online meeting over email? No problem.

8

Scaling

This is often the favorite stage for our clients—and for us! By now, you’ll know what we do and how we work. We always deliver on our promises. Now it’s time to scale our collaboration.

Are you ready to scale your content marketing efforts?

How We Report Content Marketing Activities

Content marketing is not just simple content for a website. Content marketing is everything! That is why we will report to you as often as we do for other services.
The reporting frequency will depend on our collaboration. You’ll receive updates no less than once a month, but we’ll avoid overwhelming you with weekly emails unless otherwise agreed. We value your time and avoid spam.
You’ll receive reports in dedicated Google Sheets and Google Docs. These tools will include details about:
  • Number of posts
  • Posting frequency
  • Word and character counts per post
  • Keyword quantity and quality
  • Internal linking (also visible to you)
You will find all this in a table dedicated to you. No platitudes or technical dictionary.
For better clarity, we avoid excessive tools and focus on the most effective ones. Based on experience, Google Sheets and Docs are excellent choices.

Frequently Asked Questions (FAQ):

Search engines, especially Google, love content. The more content on your site and blog, the better. Ideally, each post should have at least 1,500 words (around 10,000 characters with spaces). Posts ranging from 1,500 to 2,500 words are optimal for both users and search engines. Longer posts generate more views, rank better (SEO), and gain higher social media shares.

Always write unique content. Unique means original, not copied, and based on individual ideas. From a technical standpoint, remember to include meta titles, headlines, and at least 1,000–1,500 words (around 10,000 characters with spaces) for each blog post. This approach quickly boosts your Google search rankings.

Content refers to the ‘substance’ or ‘information’ present on your website, blog, or online store. Google loves content, especially unique and original content. The more keywords integrated into your content, the better the SEO results. We’ll ensure high-quality content for your site to help you achieve better organic rankings quickly and effectively.

SEO texts must be substantive, unique and contain the right amount of keywords. Remember that SEO texts (positioning texts) must contain both long and short keywords. Both types of phrases are necessary for your website to rank high in Google search results. In addition, take care of the right amount of headings, meta title, also meta description and internal linking. We combine this strategy into a coherent marketing strategy. That is why our clients' websites are quickly and effectively found in Google search results.

We also take into account several that are essential for writing effective SEO texts:

  • We write unique content.
  • We create only valuable SEO content.
  • We create an internal linking structure.
  • We update and link previous blog entries.
  • We use E-E-A-T recommendations in accordance with Google requirements.
  • We carefully select and place keywords.
  • We always write long and substantive posts (this FAQ is an example of this).

Do you want us to create effective SEO texts for you? Write to us: kontakt@sembility.com

Yes. SEO is an integral part of marketing. However, it is not everything. SEO, also known as organic positioning, is the process of naturally achieving high rankings for specific keywords through your website. This occurs in search engines, especially Google. SEO, however, does not involve paid campaigns but rather an organic way to build long-term visibility for your website online.

SEO is a comprehensive process of building traffic and visibility for your website. Therefore, SEO includes many different elements that require continuous improvement and optimization. Here are the main ones:

  • Website optimization
  • Off-site and on-site technical actions
  • Creating unique SEO content
  • Link building
  • UX and UI, which are necessary to retain users on the site.

Only the combination of these elements will bring the desired business outcome. The business outcome is the keyword here — conversion and profit generation for your company.

A content plan must include comprehensive information about the published content, its frequency, the communication medium (e.g., Facebook or LinkedIn), and the chosen topics. Building a content plan is not just about a schedule of content. It is primarily about defining the communication tools, the target audience for the content, and the result, i.e., the goal for which the content is created.

Of course. We manage corporate blogs for our clients, regardless of their industry, challenges, or expectations. For blog management, we establish an appropriate strategy, which includes, among other things: the number of posts per month, the number of characters and words, the topics, and the business assumptions for running the blog. We carry out all of this as part of our collaboration—either comprehensively with SEO or separately.

If a good Copywriter is writing your content, creating the text takes a maximum of one day. Naturally, the time also depends on the amount of text. If it is a blog post, it may take only a few hours. If it is content for an entire website and blog, it may take several hours to a few days. Effectively written SEO text, i.e., content marketing, requires thought and engagement. Nevertheless, you will receive both of these components as part of our collaboration.

Our dedicated Copywriter - an expert in creating SEO content. When collaborating with us, you will get in touch with this person and will be able to discuss the most important aspects of content writing.

Content marketing is a marketing strategy designed to generate as much website traffic and conversions as possible through attractive SEO texts (copywriting texts). Content marketing involves creating content for a specifically defined audience, acquiring more clients through relevant SEO content, and ultimately increasing sales. Content marketing focuses on building long-term relationships with readers and achieving higher positions for selected websites in search engines.

Content marketing includes precisely written texts aimed at achieving an appropriate effect for your audience or client. Content marketing, also known as marketing of content, is a marketing strategy that involves generating valuable content for users and search engines. The goal of content marketing is to attract readers from a specific target group to the website and, as a result, increase sales in an organic way.

Content marketing involves creating valuable and substantive content for a selected audience. The goal of content marketing is to increase the organic position of a website in the online space, attract readers to the website, and ultimately generate higher sales.

Longer texts on your site are better for both users and Google. Content with a greater number of characters attracts more inbound links, generates more site visits, and accelerates the positioning process. For ourselves and our clients, we always create long and unique content. We focus on a high number of keywords, strategically placing them in the text. In this way, content on your website generates better results and achieves better SEO outcomes.

A dedicated content specialist, or SEO Copywriter. When collaborating with us, assigning the right specialist to you is our standard.

We will start managing the blog by defining the strategy—why do you want to run it? Once we know your business plan, we will take appropriate steps in content creation. The blog will be uniquely written by our specialists - not AI or ChatGPT.

Writing a corporate blog must begin with a strategy. Next comes defining the target audience. Once you know why and for whom you want to run a blog, start creating content. Create content based on your experiences, case studies, plans, and interesting discoveries. People like to read about original ideas, and so does Google.

Yes. We create unique content for every industry, regardless of difficulty. We write content for websites, blogs, and online stores in both Polish and English.

First and foremost, write long and unique content. Ensure that every post is at least 1,000 words. Ideally, it should be 1,500–2,500. The more keywords in SEO content and texts, the better. Additionally, we focus on internal linking, adding appropriate keywords (in proportion), and creating content that generates traffic and conversions. In short — we write so that your audience reads and buys.

The rate for content marketing creation should be determined individually. We consider your target audience, industry, and the volume of content we need to create for you. Naturally, the more demanding the requirements, the higher the rate. Why? In challenging industries (e.g., manufacturing or differences in pesticide fertilizers), our content specialists need to conduct more in-depth research to find relevant and reliable information. Nevertheless, don’t worry—we will certainly agree on a rate that satisfies you! 🙂

A content marketing agreement is somewhat similar to a contract for specific work. We settle for the completion of a specific service. As part of our collaboration, we can write content for you cyclically (month by month) or on a one-time basis — for a specified number of words and characters. We adjust to your expectations.

Yes. We can manage SEO alone for you without also running a blog. However, we usually recommend performing both services simultaneously. A blog is content. More content means a better position for your website on Google or other search engines (e.g., Bing, Yahoo). Thus, running a blog gives us a chance to achieve better rankings for your website for more keywords. That’s our suggestion. If you don’t want to run a blog and focus solely on SEO — we’ll do just that.

Of course, it will. However, running a blog gives us a chance to significantly speed up the organic positioning process for your site. Positioning will succeed, but even faster and more effectively.

Content marketing involves valuable content designed to attract clients from your target audience. Effectively written content marketing engages your readers, creating interaction between them and your site. We will create professional content for you that not only engages but also sells. Well-crafted content marketing makes your website more visible, increases potential client traffic, and ultimately boosts conversions. More readers on your website mean much greater chances of sales. Content marketing is an essential element of a successful organic positioning (SEO) campaign.

Generate texts that people want to read and buy.

Contact us, we will tailor a strategy for you that will increase your site’s visibility, generate the desired traffic and, as a result, increase sales.

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    The Sembility Team