Email Marketing

To create a good mailing campaign, you need to highlight the main benefits for your client. An email must be specific but also short. The email subject line (email subject line) must call attention to a benefit. Your reader should think, "Wow, I need to get this!"

The subject line is the key element that makes the recipient want to read its content. When creating mailing campaigns, we design them to emphasize the value of our clients' products. This way, their recipients (leads) cannot resist reading the email.

This is how we stand out among dozens of competitors (and generate higher conversions and sales).

There are several tools, but we primarily use one: GetResponse.

GetResponse is a dedicated marketing tool for optimizing, automating, and creating appropriate tests (A/B tests).

GetResponse helps us achieve higher conversions for our clients. And what’s more—the tool is so effective that none of the messages end up in spam.

Does that sound good? Contact us—we’ll be happy to help you create an effective email marketing campaign.

Phone number: +48 795 010 626
Email address: contact@sembility.com

1. Lead Magnet

2. Contests and Giveaways

3. Webinar

4. Landing Page

The cost of preparing an email marketing strategy depends on your industry, the product offered, the target group, and the number of emails sent. The price for a one-time campaign can range from $2,000 to as much as $200,000. We don’t offer the same solution to every client, so we price and create each email campaign individually.

Writing better messages means delivering greater value to your audience. A message must be consistent, offer benefits, and encourage further action (CTA). This way, you create truly effective messages that sell.

Here’s how to do it in 5 steps:

1. Be Concise

Write clear, concise, and consistent messages. This helps maintain a rhythm while reading.

2. Less is More

Fewer words mean a more precise message. Write sentences between 6 and 10 words to maintain coherence and readability. Keep paragraphs between 4 and 8 sentences. Anything more is unnecessary. Sometimes, less is better.

3. Use Imperative Verbs

Using verbs in the imperative mood prompts readers to take the appropriate action.

Using verbs in the imperative mood prompts readers to take the appropriate action.

Here’s how to apply it in practice:

• Buy
• Download
• Invest
• Order (an offer)
• Schedule (a meeting)
• Book (a consultation)

The imperative mood doesn’t mean being rude or pushy. It’s a subtle but significant difference.

4. Create Original Content

Only original content sells. Although it’s not always about sales. Be original in the content you write, and everyone will appreciate it. The recipients of these messages are people, just like us. And no one likes being approached in a generic way.

5. Personalization

Personalization means: I’m writing specifically to you and have done thorough research. First, your audience will appreciate that you put in the effort. Second, we like it when people address us individually.

Personalize every message, without exception.

Write Shorter Sentences and Paragraphs

2. Write the Way You Speak

3. Use Graphics

4. Be Specific. Once Again, Specific

Here are 6 steps we take to maximize the effectiveness of our mailing campaigns.

1. Define the Goals of Your Email Campaign

What’s the goal of your campaign? Do you want to generate more sales, gain more newsletter sign-ups, or increase listens for the latest podcast episode? Define your goal. And that goal is conversion. At the start, we establish conversion objectives. This helps us achieve the targets you’ve set (and KPIs).

2. Choose Your Target Group

Defining your target group (ideal client profile) is essential. By knowing who we’re sending emails to, we increase the likelihood of success (sales).

3. Specify the Mailing List of Recipients

Often, the problem in email marketing isn’t the content but the audience. At Sembility, we don’t allow for such errors, which is why we first and foremost establish the mailing list.

4. Tailor the Appropriate Content

Content must truly be rich and engaging. It should highlight the value for your audience. Focus on the benefits of working with you, not the product features. A small change, a big difference in results.

5. Choose the Right Email Marketing Tool

We only use top-notch tools, which is why we rely on GetResponse. GetResponse helps us achieve goals at the highest level and provides the necessary data to generate more conversions for you.

6. Conduct A/B Tests

A/B tests are the foundation of every good mailing campaign. And not just that.

To know which campaign generates the best results, test:

• email body
• personalization
• links in the email
• email subject lines
• images in the email
• the day and time of email sending
  
  And much, much more.

A CTA button (Call to Action) refers to performing a specific action or activity by your recipient. Your recipient is your potential client. Therefore, by using a CTA, you encourage them to take the appropriate action. This action could include:

• Scheduling a meeting
• Making a phone call
• Purchasing a product
• Sending a contract

And many other actions.

Effective cold mailing should be well-designed, with an attractive email title that grabs attention and encourages opening the message. The content should be personalized and tailored to the potential client's needs, with a clear CTA encouraging action.

Effective email marketing (cold mailing) should include the essential elements of an email message to generate desired leads and ultimately increase sales. Each email title should have a maximum of 60 characters to ensure the title is fully displayed. In an ideal scenario: 3–5 words.

The content of the email should be personalized. And, importantly — your recipient must see real value in every email. Without emphasizing the benefits for your lead, you limit your chances of a response.

The key elements of building effective email marketing (cold mailing) include:

• Email title (email subject line)
• Email content (email body)
• Personalization
• CTA button
• A/B testing

The 3 most important statistics to measure in email marketing are:

1. Open Rate, or how many times someone opened your email
   The more often the message is opened, the better. Verify this and focus on the messages that generate the highest open rate.
2. Click-Through Rate, or the number of clicks
   Someone received your email. The key is how many times that message was clicked. The more clicks, the better. The key element to increase clicks? The email title (email subject line).
3. Deliverability Rate, or the delivery rate
   If out of 1,000 sent emails, 995 were delivered, this means your rate is 99.5%. That’s good. If only 100 out of 1,000 were delivered, that’s just 10% effectiveness. Something needs improvement, and this is what we address.

In summary, the most important parameters for verifying email marketing are:

• Open Rate
• Click-Through Rate (CTR)
• Deliverability Rate