LinkedIn: Lead Generation (Generating Leads)

LinkedIn is currently the most popular B2B platform in the world. On LinkedIn, we generate valuable and qualified leads for our clients.

Regardless of your industry, we can generate leads for you through organic reach growth and direct contact by sending personalized outbound messages.

Both methods are effective and dangerously successful when combined. There’s just one condition – you need to be active in the B2B sector. We’ll handle the rest, which means delivering valuable leads.

Why should you use LinkedIn for lead generation?

A well-maintained LinkedIn profile is your business card. Or even better – your LinkedIn is your landing page. It is considered that LinkedIn is currently the most reliable platform for acquiring valuable and profitable leads.

LinkedIn has an advantage over other platforms in that it focuses solely on B2B connections. You can be confident that if your target clients are businesses, you will find them there.

You can use LinkedIn to generate leads organically, which increases your visibility. This way, you build your reputation as an expert in your industry—someone people trust. The second reason to use LinkedIn for lead generation is targeting the cold market, meaning creating personalized outbound messages.

Both forms of lead generation, organic and outbound, are effective but require expertise and ongoing commitment. Your LinkedIn is a profitable way to generate leads, and our specialists are here to help you.

Are you already generating leads and profits on LinkedIn?

How does lead generation on LinkedIn work?

Lead generation on LinkedIn is offered in the form of two services: organic reach of your profile and personalized outbound messages sent to your target group. Your target group is, in other words, your ideal client profile.

Before we contact your audience, we thoroughly determine who they are, what defines them, and why they should choose your product or service. With a well-defined target group, we then proceed to lead generation. It never works the other way around.

Building organic reach on LinkedIn is divided into four stages:

Creating posts under your name (building an expert image)
Social selling (active commenting and building visibility)
Expanding your network (networking + recognition)
Activity in thematic groups (building reach)

Each of these services is based on your business goals, implemented cyclically, and targets your defined audience. We won’t reach out to a random person. You can be sure of that.

Generating leads from the cold market (outbound) is narrowed down to a single service:

1) Personalizing cold messages (and sending them under your name to your leads).

Each outbound message is personalized, addresses the lead’s problems, and presents your solution while including a CTA, encouraging the lead to take the next step.

The message is not random, nor is its recipient. Every step and content of the message is carefully considered and personalized. And most importantly—it is all consulted with you.

Are you ready to generate leads that bring profit?

6 ways on how we’ll generate leads for you on LinkedIn

Outbound: cold messages that sell

On LinkedIn, you have full access to your leads—you just need to know how to reach them. And that’s our specialty. Regardless of your industry, we personalize each message to maximize the chances of conversion. Effectively executed outbound brings the most leads.

Especially on LinkedIn, the platform where you’ll find the largest number of potential clients. Wondering how to write messages that help you sell? We’re happy to help you.

Content creation: building organic reach

Frequent and insightful posts will build your image as an expert in the industry. And clients trust experts. Especially on LinkedIn. Based on your business goals, the language of communication with your audience, and the format of posts, we’ll prepare content that generates leads for you—and ultimately brings profits.

Posting regularly is time-consuming and not easy. Luckily, you have us for that.

We will effectively optimize your profile

A LinkedIn profile works like SEO—it must be optimized effectively. Your profile is your business card. A well-optimized LinkedIn profile will encourage your potential clients to contact you. We will help you with this. The more benefits flow from your LinkedIn profile, the more leads you’ll generate. There’s no doubt about it.

Social Selling: you’ll gain recognition

When creating a target group for you, we will focus only on leads who can become your clients. The choice of a target group won’t be random, as we’ll establish it precisely. For this purpose, we’ll make sure your LinkedIn becomes recognizable. By actively commenting on posts from your leads, we’ll ensure they notice you.

High-quality comments will encourage them to collaborate with you.

We’ll expand your network

More connections mean more sales opportunities. Especially when your connections are your potential clients. By personalizing your audience, we will expand your network weekly. The weekly limit is 100 new people. Ideally, within a year, we’ll grow your reach to 5,200 potential clients. With more people in your circle, your profile will become increasingly attractive and more desirable to new leads.

Poszerzymy Twoją sieć kontaktów

Thematic groups on LinkedIn are a fruitful place for generating valuable leads. We will help you find the right groups, build engagement, and reach clients whose problems your product will solve. Posting, actively commenting, and sending outbound messages will certainly help you with this.

We will provide all of this as part of our cooperation. And this is just a small part of a much larger offer.

Find out your way to generating leads on LinkedIn

Process: 6 Steps to Generate Leads on LinkedIn

We will effectively optimize your profile

Your profile is your landing page. We will effectively optimize your profile to attract the attention of the right leads, build your credibility, and increase your chances of conversion with each view.

We will enhance your credibility

We will define your target group. We will determine the number of posts and their format. We will define your edge over the competition and outline your business goals. This is how we create your lead generation strategy. In this way, you will build authority on LinkedIn and win clients.

We will gain more views and valuable traffic

What LinkedIn metric increases your chances of sales the most? The number of views on your profile. The more frequently your profile is displayed, the higher the engagement of users and the greater the chance to generate sales.

We will acquire valuable leads

We will acquire valuable leads by reaching people who have a genuine problem or need. Your product will be able to address and solve it. We focus on lead quality, not quantity, ensuring every interaction adds value to your business – and to your lead.

We will increase your sales and conversion

We know that pretty messages and good posts aren’t enough. It’s sales that generate revenue for your company. That’s why we focus on sales. Our outbound campaigns and personalized messages will result in higher conversions and, consequently, increased sales of your products.

We will scale your business organically

At this stage, we already know what generates leads, increases conversions, and drives sales for you. It’s time to scale. We will create a strategy that enhances your profits and wins more clients for your company. All of this organically—and on LinkedIn.

How do we write messages that sell?

Cold messages on LinkedIn (outbound) are one of the two most profitable sources of leads that we generate for our clients, alongside regular posting, i.e., reach generation.

Each outbound message is based on thorough research and precise personalization. None of the messages are random.

Here’s what you will find in each message sent to your potential client:

Personalization (name, company name, position)
Important reason (the purpose for sending the message)
Your main product/service (what you offer)
Problem + solution (selected problem of the lead and your solution)
Link to your lead’s post (related to relevant content and a researched example)
Clear CTA (so your lead knows what you are aiming for)

These are the six essential elements of every cold message (outbound). As you can see, the messages we send on behalf of our clients are not random. Each one is crafted to make your lead think: “I must know them, since I received such a message!”

In this way, we generate both qualified and warm leads.

But this is just the beginning. Based on several of our clients, we have prepared a list of cold messages (outbound) for five industries. Starting from manufacturing and ending with software houses. Want to learn the details of these messages?

Creating such personalized messages feels a bit like being your dedicated salesperson, right? Agreed — if this service were called a “dedicated salesperson,” it wouldn’t be far from the truth. But that’s exactly its goal.

Based on a good understanding of your business and your clients’ problems, we will deliver only valuable leads. There won’t be any randomness.

The LinkedIn lead generation service is ideal for:

Busy business owners.
Marketing and sales directors.
Companies aiming for continuous growth.
Entrepreneurs for whom SEO and ads are not enough.
Executives wanting to build their personal brand.
Companies looking to acquire clients through LinkedIn.
Startup owners unsure of how to attract clients.
Business owners who have tried various advertising methods without success.
Companies unwilling (or unable) to invest in hiring sales specialists dedicated to cold market outreach.

As you can see, the industry, company size, or tenure doesn’t matter.

Client acquisition from the cold market (outbound) is one of the most profitable ways to generate leads. It’s effective and globally proven, regardless of your industry. But there’s one condition — you need to know how to do it.

And we know how. Professionally, we’ve been working on this for nearly ten years. Let us help you!

We work with entrepreneurs and marketers from several countries. We will build your recognition and increase sales. However, we do not offer cookie-cutter solutions. Schedule a meeting with us, and we’ll tailor a solution tailored to your business strategy.

Scripe: a dedicated tool for building your brand on LinkedIn

Scripe.io is a comprehensive tool for building your presence and reach on LinkedIn. Additionally, it automates your workflow and generates effective post ideas. Creating content for LinkedIn can feel like a full-time job. Luckily, you don’t have to do it yourself — that’s what we’re here for.

By collaborating with Scripe, we’ll help you achieve better results. Specifically, we’ll generate more leads and expand your reach. Every lead has the potential to generate revenue for your business. To structure this process, we’ve chosen a reliable partner to support us effectively. That’s why we’ve selected the best player in the market.

Scripe, as a tool for building content on LinkedIn, stands out in three key aspects. Here they are.

Content Creation

Creating content doesn’t have to be a tedious task. By writing engaging content, you attract interesting clients. We know how important quality content is for our clients. That’s why we use tools that help us in this endeavor. For clarity: content is not created by AI! We do not use AI for content creation. Every post we write for you on LinkedIn will be unique and written by us. We know that content generated by Chat, Gemini, or other tools simply doesn’t captivate audiences. And we don’t want to use solutions that don’t deliver.

Scripe.io will help take your LinkedIn to the next level, generate more leads, and reach a broader audience. All of this is organic and crafted by us.

LinkedIn: Post Automation

Automation simplifies life in many areas, especially in creating content for LinkedIn. By using Scripe.io, we can do more for you in less time. Additionally, we achieve greater efficiency without the risk of errors. We particularly utilize automation on your profile by employing a dedicated calendar. This calendar is our strong support. It shows you the number of posts per month, their performance, and engagement with leads. All with a single click. Using the automated calendar, we schedule with you the days and times for your posts to be published. However it may sound—this is one of the integral elements of our strategy on LinkedIn. We refine everything to maximize results from our collaboration.

Detailed Data on Your Results

It’s hard to generate good ideas without the right data. That’s why we chose Scripe.io, which makes it easier for us. We want your LinkedIn profile to act like a dedicated landing page—a better profile means more leads. To achieve this, Scripe.io not only collects data but also analyzes it automatically. Among other things, it provides detailed insights into the number of impressions your posts receive, engagement from readers, and whether your overall performance is growing or declining.

If your profile generates more and more leads and gains increasing reach, that’s excellent. It means we’re on the right track. If something needs adjustment, Scripe.io precisely indicates what needs to be done. We’ll handle that for you too.

Scripe.io will also help you build your reach and generate better results.

LinkedIn: How Do We Report Results from Our Cooperation?

Scripe: A Tool for Brand and Content Building

Scripe is our absolute favorite. Why? It is effective, automates your LinkedIn operations, and delivers essential data regarding your results.

Scripe is also a partner of our brand. As a trusted tool, you can be confident that the data you find in this tool will be reliable and accurate. And most importantly — we’ll handle everything.

By building your LinkedIn brand with us, you will receive a dedicated weekly report. We’ll guide you through the tool and show you what to expect. We even have a cherry on top! As part of our cooperation, you’ll have the opportunity to benefit from a 1-hour meeting with Scripe’s account manager, who will walk you through the onboarding call.

Here’s one more thing: Scripe will cost you nothing! Access to the tool and all the data is included as part of our collaboration.

Sounds like a plan? Check out more at Scripe.io.

AuthoredUp: Your Support on LinkedIn

We understand how important it is to have an alternative. That’s why we’ve prepared it for you. Here is AuthoredUp.

AuthoredUp is a tool for building a brand and generating content on LinkedIn. It’s very similar to Scripe, though slightly different. If you want to acquire leads on LinkedIn and expand your reach, you need the right tool. AuthoredUp is comparable to a company CRM — it also delivers data and is essential for the effective operation of your business. In this case, your LinkedIn profile.

When building your LinkedIn brand and generating reach, we want to be sure of what works (and what doesn’t). That’s why we chose a tool we’ve tested ourselves — with our contacts — and now recommend it to our clients. AuthoredUp maximizes the potential of your profile and effectively optimizes our work.

AuthoredUp has dominated the international content-building market on LinkedIn and now helps our clients achieve their goals effectively.

Wanna find out more? Dive into authoredup.com

Google Sheets

Despite sophisticated tools, Google Sheet is indispensable. In Google Sheet, you’ll find 7 tabs where we will keep you informed about the results. Here they are:

Potential leads
Contacts and followers
Performance (results)
Social selling: publications
Number of contacts and followers
Social selling: active commenting
Lead generation: private messages

We update the file with every change, so you will regularly see what’s happening.

Lead Generation on LinkedIn: How do we know who your lead is?

A very good question that our clients often ask us.

To maximize the success of our collaboration, we’ve developed a process. It consists of 3 steps. After completing it, we are never in doubt.

Online Consultation

A consultation usually lasts 30–60 minutes. During the meeting, we address the most important topics related to our collaboration. Here they are:

Jak definiujesz leada?
Jakie są Twoje cele biznesowe?
Jaka jest średnia wartość Twojego leada?
Jakie są najczęstsze problemy Twoich klientów?
Co chcesz dokładnie osiągnąć dzięki naszej współpracy?
W jaki sposób Twój produkt/usługa rozwiązuje problemy Twoich klientów?

I kilka innych kwestii. Im więcej tematów poruszymy podczas spotkania, tym lepiej. Po 60-minutowej sesji obydwie nasze firmy wiedzą, na czym stoją. A co najważniejsze — my już wiemy, jak generować leady, które są dla Ciebie istotne.

Persona Map / Ideal Client Profile

In this step, we create the profile of your ideal client. In other words, we identify for whom your product is intended. Without completing the first step, we won’t proceed to the second. Understanding your clients’ problems is critical, as our clients define leads differently, and we aim to avoid any faux pas.

To prepare the ideal client profile, we’ll use selected tools. Everything is conducted digitally. Then we’ll connect for a 15-minute follow-up meeting (if you prefer) or send you the details by email.

Brief and Starting Collaboration

Now that we know who your lead is and what expectations you have from us, we proceed to the collaboration stage.

You’ll receive a personalized brief regarding lead generation on LinkedIn. Don’t worry — it’s straight to the point. The questions will focus on the form of communication with your leads, the number of messages, or building your brand on LinkedIn. The content of this brief, once completed, always helps us deliver your goals at the highest level.

That’s the whole process. Three steps focused on being concise but maximally effective. Oto cały proces. 3 kroki. Skupiliśmy się na tym, żeby był zwięzły, ale maksymalnie treściwy.

And now, are you ready to get the profitable leads?

Lead Generation on LinkedIn: Frequently Asked Questions (FAQ)

What is Scripe.io?

Scripe.io is a tool for building your LinkedIn brand, creating content, and increasing organic reach. It supports us in managing your LinkedIn profile by providing essential data about your results and automating most manual tasks. Try Scripe.io yourself and contact us - we will help you generate only qualified leads!

What is outbound?

Outbound marketing (outgoing marketing, targeting a specific group of recipients) is a method of reaching customers or products to those unfamiliar with your product or service. It uses social media, personalized messages (LinkedIn), and mass communication channels. Outbound marketing aims to target the broadest and most appropriate audience group.

Does LinkedIn help?

A LinkedIn account makes it easier for you to acquire desired contacts, build your personal brand, and, as a result, generate the desired leads. LinkedIn helps employers (that is, you) find clients, job candidates, or gain insights into the information you need. For employees, LinkedIn helps you stand out from the crowd and find your dream job. Having a well-developed and active LinkedIn account increases your chances in the job and employer market.

What is AuthoredUp?

AuthoredUp is an effective tool for generating content on LinkedIn. With it, you can automate work on LinkedIn, format content, and acquire the essential data to grow your profile.

What is social selling?

Social selling is essentially selling through social media platforms.
The most common social selling strategies include:

Regular posting on a specific topic (building a brand and expertise)
Regularly leaving reactions under lead posts
Actively commenting under lead posts

Social selling aims to build your brand among your target audience and create significant reach on social media. In this case, that medium is LinkedIn.
When creating social selling, we do not engage in direct sales activities on behalf of our clients; however, sales become a natural outcome. This can be called a subtle (yet effective) form of sales.

How much does acquiring a lead cost?

The cost of acquiring a qualified (warm) lead ranges from 50 PLN to 10,000 PLN. This depends on your industry, expectations, market (country), and lead acquisition sources. For warm lead acquisition on LinkedIn, prices can range from 200 PLN to 5,000 PLN. You can rest assured that such a lead is qualified, meets your expectations, and has real problems that your product solves.

How long do we sign a contract for?

We are very flexible with contract durations. Contracts can be signed for an indefinite period, 3-6-12, or 24 months. The contract length for lead generation is determined based on your goals and our audit. You can be confident that the duration will be aligned with your business and strategic objectives, not our sales KPI.

Is it worth having a LinkedIn account?

Yes. Your presence and activity on LinkedIn help grow your business and personal brand. If you're an employee looking for work, LinkedIn will positively impact your visibility, helping you stand out and find your desired job. With a LinkedIn account, you have access to a wealth of knowledge, opportunities to connect with industry leaders in various fields, generate profitable leads, and grow your business presence online.

How do you generate leads on LinkedIn?

To generate leads on LinkedIn, we use two methods: building expertise and organic reach as well as outbound (cold messages), which involves contacting your leads through personalized private messages.

By using the first method—building your image and reach—we will reach a wide group of your audience, both B2B and B2C. By generating personalized cold messages, we will increase your conversion and sales.

By combining both methods, we will build a strong source of warm leads for you. We strongly recommend combining reach-building with outbound. This will enhance your sales opportunities and allow you to reach a larger target audience.

In what form do we settle payments?

We offer two types of payment models: subscription-based (for defined, cyclical work) and hybrid (base + performance-based).

In the case of lead generation, clients strongly prefer the subscription-based model. We agree on specific and cyclical actions within the scope of our collaboration. Most often, this involves brand building (image) and reach expansion. Additionally, outbound, meaning acquiring clients from the cold market. We agree on the tasks for the month and the corresponding remuneration.

The second model is hybrid payment, where we establish a fixed fee (base) and bonuses for specific results. Usually, 25% of the total payment constitutes the base, and the remaining 75% is paid when we achieve the target (KPI).

For example, if we agree on a maximum monthly payment of $10,000, $2000 is the base, and an additional PLN $8000 is earned upon meeting the goal.

What is an outbound message?

An outbound message (cold message) is a personalized message that we send to your potential client (lead). Each outbound message is tailored, based on your target group, and adapted to their needs and problems.Outbound messages on LinkedIn achieve the highest conversion rates among all social media platforms because LinkedIn is a dedicated platform for business clients (B2B).The goal of an outbound message is to spark the interest of your lead, product, service, or achieve the intended objective (e.g., inviting the lead to an event).

Do you generate leads for new companies (start-ups)?

Absolutely. Every company that is now a major player once started somewhere. If you're also just starting out and looking for a strategy and plan for generating leads, you're in the right place. Together with you, we will prepare a plan for acquiring leads from the cold market, identify the ideal profile of your client, and finally, determine an appropriate settlement model.

Can we settle based solely on leads?

This option is available. However, we need to thoroughly understand your target audience, business goals, and the average value of a lead in your industry. We then establish appropriate objectives (KPIs) and settle based on them.

How can I be sure that every lead will be qualified?

It is impossible for us to deliver a qualified lead that doesn't meet the criteria. We place a strong emphasis on the quality of our work and this service.

We want to give you confidence that you are investing your money in a reliable lead generation agency. Here's why you can trust that every lead will be qualified (warm):

We get to know your business goals and assumptions for cooperation.
We establish an appropriate strategy for generating leads for you.
We create a persona map, i.e., a specific plan for your ideal customer.
We define who this lead should be and what guidelines are necessary to turn a cold lead into a warm one.
We send only personalized private (outbound) messages based on research and guidelines.

We ensure that every lead we deliver will be warm (qualified), based on the guidelines we set together.

What is needed to create an outbound message?

Here’s what we need to ensure your outbound message generates conversions:

Personalization (everyone appreciates a personalized message)
A strong reason (we show that this message is not random)
Your main product/service (what you offer and its value)
Problem + solution (we demonstrate how your product can solve your lead’s problems)
A link to your lead’s post (another example of targeted research showing your lead’s engagement)
A clear CTA (a concise message, so your lead knows what steps to take and what to expect)

As you can see, cold messages are not random. Each one is based on specific guidelines and doesn’t come across as spam. This way, we only generate leads that matter to you. We understand that otherwise, this collaboration wouldn’t last long.

Increase the number of leads, conversion, and most importantly, sales.

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E-mail us: contact@sembility.com

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