Media Buying (Paid Ads)

Paid advertising campaigns (ads) generate valuable traffic to your website or online store. You don’t have to wait for the results of paid traffic — once the campaign is launched, your site starts generating the desired visits. The more traffic on your site, the greater the conversion and sales.

Why does your business need advertising campaigns?

Creating advertising campaigns makes your site immediately visible in Google search or other advertising platforms. Effective advertising campaigns generate valuable traffic, provide instant visibility for your business online, and increase your chances of selling your products.

Advertising campaigns are an ideal solution for new websites or seasonal businesses. To have your site appear in Google and generate traffic, you need to fund the account of the advertiser. Of course, we will handle this as part of our collaboration. We will create campaigns for you that will generate leads and desired conversions.

Paid campaigns are often chosen as a substitute for organic SEO at the beginning of a business’s operations. And even more often than a substitute, they are considered a supplement to organic efforts. Organic SEO is considered one of the most effective methods for generating leads and increasing sales. However, the results of ranking high in Google’s search results take time, which is the opposite of paid campaigns. By funding your advertising account today, your site (or store) will start generating views and valuable traffic immediately.

If you want to regularly acquire customers for your store, choose paid advertising campaigns. We will help you select the right platform and placement together. If you want those customers to be repeat buyers and continue to grow — combine organic SEO with paid campaigns. This strategy will increase the credibility of your business, its recognition, and its position. And customers buy from those they trust.

Choose advertising campaigns that will earn money for you.

Social Media and Traffic Sources for Advertising Campaigns

Google Ads

Google is the most popular search engine in the world, generating about 8.5 billion queries daily. Advertising on Google increases valuable traffic to your site, conversion, and ultimately sales. By creating ads in Google Ads, you attract customers and make sure they don’t forget you after the purchase (remarketing). All of this happens in a pleasant and effective way.

LinkedIn Ads

LinkedIn is the most popular B2B platform in the world. You can find employees, business clients, and increase your desired reach. Advertising on LinkedIn naturally targets business clients, although individual customers (B2C) are also present there. You tell us your expectations, and we will bring the right customers to you.

Facebook (Meta) Ads

Facebook (Meta) Ads is an excellent place to reach a broad audience. Both business and retail customers, although the majority are B2C. Precise targeting on Facebook allows you to generate the leads you care about. The selection will not be random. Tell us who you’re looking for, and we’ll set up a campaign that increases your reach and generates sales.

Microsoft Ads

Microsoft Ads is an effective way to reach B2B and B2C customers through the Bing search engine and its partner network. Bing is the second most popular search engine in the world (right after Google). Therefore, you can count on high quality and frequency in the leads you acquire. Precise targeting will increase your products’ visibility. Tell us your needs, and we’ll bring valuable customers directly to you.

Allegro Ads

Allegro is the most popular marketplace in Poland. By creating paid campaigns there, we can reach a selected group of customers (B2B and B2C). Allegro is a trusted shopping platform, and campaigns there generate high reach and sales for a wide range of products. Other popular marketplaces include Empik, Erli, and Morele, but Allegro has a significant advantage.

Amazon Ads

On Amazon, you can find absolutely anything. Advertising campaigns on Amazon allow you to reach a very wide audience. We can create ads for you in any market (Polish or international) and for any audience. As long as you have the right product to promote — we will handle the rest.

TikTok Ads

TikTok needs no introduction. It is a dynamic advertising platform that allows you to reach a wide audience, especially Generation Z and millennials. Create engaging video content and build brand awareness, particularly for the generation entering the workforce. Tell us what you expect from the campaign, and we will acquire new, engaging customers for you.

How Google Ads Supports Your Business

Google Ads is the most popular platform for generating traffic to your site. Google, as a search engine, generates 90% of all internet queries. That’s why we create campaigns here — because we know how effective this tool is.

Google Ads is designed for entrepreneurs and marketers who want to instantly promote their site, specifically by generating traffic, increasing conversions, and boosting sales. Google Ads offers a wide range of solutions, and here are places where your site will be displayed:

Text ads in Google Search Network. This is the most common form, where your ad appears in Google Search. A text ad is also called a sponsored link. Ads in Google Ads show up above and below organic search results.

Video ads on YouTube. If you don’t have a YouTube premium account, you always see this ad while watching videos. Your business’s video ad can be placed here as well.

Product ads. These are visual ads that display products along with their images, names, and prices. They appear in Google Search and in the Shopping tab. Product ads are generated immediately after the creation of a product campaign. Your product ad is an effective way to stand out because they appear above and next to organic results, encouraging users to click. More clicks mean a higher chance of generating sales.

Ads in Gmail inbox. Gmail, as part of Google, is another place for your ads. Gmail ads appear at the top of the message list, resembling a regular email. After clicking, they expand like a standard message. This type of ad helps you reach users in their daily environment, increasing interaction and conversion. Importantly, it is unobtrusive and highly effective.

Display ads in the Google Display Network. These are graphic forms of advertising shown on websites, apps, and YouTube (also part of Google). Display ads can include text, images, logos, and calls to action (CTA). They attract visual attention, increasing brand recognition and driving valuable traffic to your website.

Remarketing. Remarketing targets customers who have already purchased from you. If someone bought once, they might do it again, right? Google developed remarketing based on this assumption. Ads are shown on other websites, apps, YouTube, and in Google Search. Remarketing reminds users of your offer, increases the chances of a return visit, and finalizes the purchase.

LinkedIn Ads: Acquiring Business Clients (B2B)

LinkedIn is the most popular B2B platform in the world. If you manage a LinkedIn account, you know what to expect.

Creating paid campaigns on LinkedIn allows you to reach customers who are actively looking for your products. For B2B customers, there is no better place for creating ads and generating leads than LinkedIn.

What Makes LinkedIn Sponsored Campaigns Stand Out?

Precise targeting — if your target group is business clients, LinkedIn is the best place.
Professional audience — LinkedIn is a platform for mature professionals. You can be sure that the right audience will be there.
High-quality leads — qualified, warm leads, which you will love. We will too. You can be sure that on LinkedIn, you’ll acquire high-quality business leads.
Multiple ad formats — LinkedIn offers various ad formats, including text, graphic, video, and conversational.
Advanced targeting options — more precise than ever. Generate leads based on job title, industry, company, or skills.
Building brand awareness — increase awareness of your company, products, and especially your personal brand.
Recruitment model — LinkedIn is for clients but also for employers looking for employees. We will create a professional ad campaign and acquire employees with the skills you prefer.
Campaign optimization — we will tailor campaigns to your expectations, optimize, analyze, and audit them regularly for you.

LinkedIn Ad Formats: What Are They and What Makes Them Unique?

1. Sponsored Messages

Sponsored messages on LinkedIn are personalized messages and conversational ads. Here are the details:

We create and send messages directly to your potential leads. Each message is personalized, targets a specific audience, and generates a high response rate — averaging 70%.
Through LinkedIn messages, we increase traffic to your website, LinkedIn profile, and acquire more dedicated leads.
Your target audience receives messages that help them make a purchase decision. Messages may include regular content, collaboration proposals, invitations to events, and much more.

2. Sponsored Content

Sponsored content on LinkedIn allows you to create various types of ads: event ads, follower ads, carousel ads, single image ads, and document ads (PDF documents). Here’s the breakdown:

One ad, massive access to professionals. We will create an ad that attracts your selected audience.
We will focus on your advertising goal — whether you want to build your brand, raise awareness, or generate more leads, we’ll help you achieve it.
Demographic advertising — we will tailor native ads on LinkedIn to the relevant demographic group for you.

3. Dynamic Ads

Dynamic ads on LinkedIn automatically adjust the ad format to the preferences and behavior of the specific user (potential customer). This ensures that the most effective format is displayed, increasing engagement and conversion. Here’s how dynamic ads work on LinkedIn:

Capture attention with personalized ads that use LinkedIn profile data such as photo, job title, company name, and other important information.
Launch campaigns quickly with dynamic ads that automatically and individually adjust content across LinkedIn.
Personalizing ads will increase your conversion and turn readers into leads. This way, you can boost your brand recognition, increase traffic to your website and profile, and optimize your results in the ‘Campaign Manager’ section. We’ll take care of all of this for you.

How Allegro Ads Will Increase Your Business Sales

Allegro is the most popular auction platform (marketplace) in Poland. You can find hundreds of thousands of products in various industries.

Allegro is a platform dedicated to both business customers (B2B) and individual customers (B2C). However, considering its specifics and target audience, individual customers are the more common audience.

By creating advertising campaigns on Allegro, we will increase your brand recognition, reach, and most importantly, sales. Allegro offers several advertising options, but their goal is the same and consistent — increasing sales.

3 Business Benefits of Using Allegro Ads

1. Stand Out from the Competition

By advertising on Allegro, we will increase your customer portfolio. Allegro is the most popular platform in Poland, and one thing you can be sure of — it generates higher sales. Products sell on Allegro, and with our advertising campaign, you’ll do it faster.

2. Diversification of Advertising Channels

Is SEO and Google Ads not enough? Sell products on a platform where this is its main purpose. On Allegro, you won’t find job offers, but you will find customers looking for products. Show them your product. This way, you’ll increase your profits faster. Diversifying advertising channels gives you another advantage over the competition — Allegro is one of them.

3. Reach New Customers and Increase Your Brand Awareness

New customers mean a bigger revenue stream. This is one definition of Allegro Ads. If you own an online store and are looking for additional platforms to sell your products — Allegro is the perfect place. And what is our task in this? To increase your sales and boost your brand’s popularity.

Allegro Ads: 3 Ad Formats

1. Sponsored Offer

A sponsored campaign on Allegro Ads makes your products stand out among hundreds of competitors. Why? Your products will appear above your competitors, as they will be placed on the first page of search results on Allegro. We charge based on clicks on the ad (CTR: click-through rate).

2. Display Ads

This ad format displays your ad banners in strategic places on Allegro, such as the homepage or above search results. Display ads build brand awareness and grab the buyer’s attention. We charge in the CPM (Cost Per Mille) model, meaning for every 1000 impressions.

3. Ad Network

The ad network allows you to showcase your products outside of Allegro. This enables you to reach a larger audience, especially those searching for dedicated products on Google search. Thanks to remarketing, your product will appear to the same people.

Facebook: Precise Targeting for B2C Customers

3 Most Common Types of Facebook Ad Campaigns

1. Campaign with the goal of increasing traffic (Traffic Ads)

The more valuable traffic on your website, the higher the conversion rate. The goal of this campaign is to redirect users from Facebook to an external website, landing page, or app. This type of ad is used to promote a new product, service, or blog article. Thanks to precise targeting, you can attract users who are more likely to click the link.

2. Lead Generation Ads

This is the second most favorite campaign among our clients. A lead generation campaign allows you to collect contact information from users without redirecting them to an external page. Moreover, the form is located directly on Facebook, which increases conversion and reduces abandonment. Lead generation campaigns are often used during recruitment drives, newsletter sign-ups, or webinars.

3. Sales Campaign (Sales/Conversion Ads)

This campaign is designed to directly generate profit for your business. Its goal is to drive sales and conversions. Dynamic product ads (Dynamic Product Ads) are often used in this campaign. These ads automatically tailor the product or offer to the users’ preferences.

Facebook is one of the most powerful advertising platforms and social media networks in the world. It offers precise targeting for retail customers (B2C), though business customers (B2B) are also present.

One of the most important tools available to advertisers is the ability to create “custom audiences.” Thanks to this feature, you can reach people who visited your online store, added a product to their cart, but… didn’t make a purchase. Remarketing will help remind them to reconsider. You can also create a “lookalike audience,” which allows you to target people with similar interests.

Facebook Ads is primarily about precise demographic targeting. We can choose your target groups based on age, gender, location, relationship status (also available), education level, job position, or language. Thanks to such precise targeting, we’ll bring qualified leads to your store. And a qualified (hot) lead has a very high probability of converting into a sale.

Amazon: Your Favorite Marketplace

Amazon is the most popular marketplace/auction platform in the world. Saying you can buy anything on it is certainly not an exaggeration.

If your goal is to target audiences both from Poland and abroad, Amazon is the perfect place to expand your brand.

Campaigns on Amazon always achieve their goal because you will find millions (literally) of potential customers. Your buyer could be a B2B customer, just as much as a B2C customer. Although, as with most auction platforms, you will find more retail customers.

If you want to create display campaigns to build your brand, generate more conversions, or simply focus on sales — you’ve come to the perfect place.

TikTok Ads: Targeted Campaigns for the Youngest Audience

TikTok Ads — it’s time to target the youngest group of users. Ads on TikTok stand out because your audience will be children and teenagers, as well as their parents. By creating campaigns on TikTok, we reach a very wide audience, mostly focusing on retail customers.

The age range of TikTok’s clientele is generally between 12-18 years old, but also includes people 50+.

If you run an e-commerce business and want to present your sales in a creative way, TikTok is definitely a good platform for you.

Microsoft Ads

Microsoft Ads (Bing Ads) are ads on the second most popular search engine in the world, right next to Google.

The principles for creating campaigns on Bing’s search engine are very similar to those for Google Ads. Campaigns are created based on your product, and then we select target groups, demographics, geographic location, and keywords.

With Microsoft Ads, we can create five types of ad campaigns for you. Here they are:

Text Ads. These are the equivalent of sponsored links that usually appear at the top of search results (above organic results).
Dynamic text ads.
Product ads.
Display ads.
Remarketing.

Do you already know which platform you'd like to use to acquire new customers?

Advertising Campaigns with Sembility — Why Us?

Business Results

Our goal is business results. We want you to earn more than you invest in our cooperation. This is the best way for you to realize that creating advertising campaigns with us is worth it.

Understanding Your Business

We create advertising campaigns (ads) based on your expectations. You know the business you’re in — we want to understand it. By preparing the right strategy, we’ll generate leads and increase sales for you. This way, we’ll achieve what matters most to you.

Commissions from the Budget, Not a Fee for Campaign Execution

According to our clients, this is our main distinguishing feature compared to the competition. We take a commission from the campaign, not the advertising budget. Assuming you want to invest 20,000 PLN in advertising, we will take the appropriate percentage from it. And that’s it.

Dedicated Ads Specialist

Each campaign is created for you by a dedicated specialist. They provide you with information about the results, estimates of outcomes, and perform a precise audit. Your account manager is available for you by phone and email — whenever you need them.

Creating Ads That Generate Profit, Not Just Traffic

Sure, traffic is nice, but what matters to you is profit. We understand that, which is why we prioritize our client’s earnings above all else. This way, we’ll prove to you that the campaigns are effective, and you will decide whether you’d like to extend our cooperation.

Regular Reports and Audits

You definitely want to know the results of your campaigns, even if you’re seeing a tangible return in your wallet. We will regularly deliver reports and audits to you. The report will be comprehensive, but its language will be simple and free of marketing jargon.

Frequently Asked Questions about Paid Ads (FAQ)

What is SEM?

SEM (Search Engine Marketing) is a marketing strategy that combines paid search ads with organic optimization (SEO) to increase visibility and generate more traffic to a website. The most important element of any SEM campaign is analyzing its effectiveness, tailoring campaign requirements to the client's business, and current market trends.

What is SEO all about?

SEO (Search Engine Optimization) is the optimization of a website or online store according to search engine guidelines (Google, Bing, Yahoo, etc.). SEO is the process of making it easier for search engine robots to index content and assisting users in finding the site and assessing its value before they visit. A key aspect of SEO is creating original, high-quality content for the website.

What are LinkedIn Ads?

LinkedIn Ads allows you to use an intuitive form to generate leads. In this way, potential clients can submit inquiries without leaving the platform. Effective InMail campaigns are the perfect solution to precisely reach your audience with personalized email communication directly on LinkedIn. These messages are personalized and target a specific audience.

Are SEM and SEO the same?

No, although they are correlated activities. SEO (Search Engine Optimization) refers to optimizing a website according to search engine requirements (primarily Google). SEM (Search Engine Marketing) refers to efforts aimed at promoting a website through paid means. SEM primarily focuses on advertising activities to increase website traffic and improve visibility.

What is the goal of Amazon Ads?

The goal depends on you — it could be higher conversion, a lead generation campaign, or simply higher sales. However, Sponsored Products ads appear on Amazon and support the promotion of selected products in search results and on product pages. When a user clicks on a sponsored product ad, they are redirected to the chosen product page.

What is Allegro Ads?

With Allegro Ads, you can promote your product or offer directly within the Allegro platform. Your ads will be displayed in strategic locations on Allegro to increase conversions, promote your brand, or directly boost sales. These strategic locations include search results and category pages.

How Does Google Ads Work?

Google Ads works based on an auction system. Advertisers (users promoting their products) bid for positions for their ads in Google search results and on other Google-owned platforms (e.g., YouTube). Ads are shown to users based on parameters set during the Google Ads campaign setup. Advertisers then pay a specified amount for clicks (CTR) or ad impressions (CPM).

How to Create an Ad on TikTok?

To create an advertising campaign on TikTok, you need to start by setting up a business account on the TikTok platform. Then, define the parameters of your campaign — its name, budget, and advertising objective (e.g., visibility or sales). In TikTok Ads Manager, like in Google Ads Manager, you’ll find a wide range of advertising goals and display options.

How Does Microsoft Ads Work?

Microsoft Ads works almost the same as Google Ads. The most popular ad format in Microsoft Ads is text ads (also known as sponsored links). You can automatically adjust the elements of these ads to specific queries in the Bing search engine. You can create specific headlines and descriptions, and the system will match them automatically in the Microsoft Ad Center.

How Does Advertising on LinkedIn Work?

Paid LinkedIn Ads direct ads to a very precisely defined target group. Within LinkedIn Ads, you can target your audience by job title, work experience, company size, and industry. Assuming your audience has filled in this data on their profiles, we can create personalized campaigns. LinkedIn is a B2B platform, so it is the ideal place if your client is a business client (B2B).

How Much Does Advertising on TikTok Cost?

TikTok campaigns are based on CPM (cost per thousand impressions). If your campaign aims at lead generation, it is generally more expensive. A cheaper TikTok campaign is one where the goal is to generate 'traffic' or 'reach'. TikTok suggests a minimum daily budget of 80 PLN, which totals at least 2400 PLN for a 30-day period.

How Much Does Advertising on Amazon Cost?

The cost of Amazon Ads depends on the campaign goal. It depends on whether the campaign aims to increase conversions, generate sales, or build brand awareness. Running a campaign is associated with a commission of 3% of the gross sales generated by your campaign, but it cannot be less than 1490 PLN per month.

How Much Does Advertising on LinkedIn Cost?

The cost of LinkedIn Ads depends on the campaign goal. Therefore, the amount varies depending on the campaign type — lead generation, brand awareness, increasing sales or conversions, and others. However, the average cost of an ad is around $2 - $3 per click. The price changes when it comes to impressions (CPM). For campaigns aiming at generating impressions, the cost ranges from $5 to $8 per 1000 impressions (charged in CPM).

How Does Promotion on Allegro Work?

Promotion on Allegro involves creating an appropriate advertising campaign within Allegro Ads. The most common way is to place your offer (product) above the search results on the Allegro platform. This way, the highlighted offer will be visible to Allegro users. The placement of Allegro Ads above the search results works similarly to sponsored links — your product is visible and displayed, generating clicks, with the ultimate goal of selling the product.

What Are Google Display Network Ads?

Google Display Network Ads allow the use of various ad formats available in the Google Display Network. This helps you effectively reach your audience (potential customers) at every stage of their purchasing journey — from initial interest in your offer to the decision to purchase.

What is Template Advertising on Allegro?

Template advertising consists of your logo, a short advertising slogan, and dynamically selected offers. Template ads appear on the Allegro homepage and in search results. This way, we direct buyers' attention to specific products or groups of offers.

A good online store is your passive income. Build an e-commerce that not only looks great but also generates revenue.

Contact us and we will help you create an online store that will attract more customers and generate revenue for your company.

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