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Search Engine Optimization (SEO)

By positioning your website, we will increase its visibility and valuable traffic, ultimately boosting sales. Regardless of your industry, we will help you build a competitive edge and attract the customers that matter most to you.

What is SEO, and how does it work?

Organic positioning (SEO) refers to actions aimed at increasing your website’s visibility in search engines for specific keywords. Website visibility is built to generate valuable traffic.
In turn, this traffic is expected to translate into generating profits for your company, achieving a tangible business effect.
SEO is a comprehensive process that requires expertise and daily dedication to building visibility. Each website is evaluated by Google’s algorithms. The more consistent the site’s elements are with the search engine’s policies, the faster it ranks high for selected keywords.
Our experts will help you secure a high position for your site and increase the likelihood of your profitability.

Why do you need SEO?

Competition is now greater than ever. You need to do something to ensure that your customers come to you, not your competitors. This is exactly what SEO positioning for your website will help you achieve.
By increasing your website’s visibility, it will naturally attract valuable traffic. Visitors to your site won’t be random because we won’t position for random keywords. Keywords will be tailored based on your business, your requirements, your competition, and search demand (that is, who searches for certain keywords and how often).
A high position for your website and solid traffic increase the chances of sales. This is when your business grows because you earn more. We don’t focus on cool rankings because we know that’s not what interests you. You’re interested in earning money through our collaboration — that’s what we specialize in.
So, why do you need SEO? To ensure your business earns more and grows sustainably. That’s where we help.

How will we increase your business's sales through SEO?

We have several methods, and here are the 5 key areas we specialize in:

1

We will analyze your business

First, we analyze what we’re up against. We evaluate your website or online store, its history, and most importantly — your business goals. The answers to these questions are not obvious and differ for every client. That’s why, at this stage, we want to understand your unique perspective on business and collaboration with a marketing agency.

2

We will conduct an audit of your website

After a thorough analysis, we move on to auditing your website or store. The audit will reveal what needs to be added or changed on your site to outperform the competition and attract the desired number of customers. If you’re wondering, don’t worry — our website audit is free, regardless of your final decision on whether to work with us.

3

We will implement a customized marketing strategy

Website positioning requires the right strategy — and we will create it for you. Our goal is not only to have you rank at the top of Google but also to generate high-quality traffic on your site and, most importantly, generate conversions and sales. We understand that “conversion” can have multiple meanings, but when it comes to sales, there’s no confusion. Do you want to increase sales in your store or generate more leads? We can help you achieve that!

4

We will optimize the business effect

We know you’re not just looking for a high position or valuable traffic. You care about conversions and sales — that’s why this step is essential. Once we know the framework of our cooperation and see the initial SEO results, we implement business effect optimization. This means taking steps to maximize your profit from our collaboration.

5

We will scale your online business

Scaling — the favorite step of all our clients (and ours too!). At this stage, we present you with an audit of our collaboration, highlighting the results achieved. We’ll show you the positions your website has attained and the factors that generate valuable traffic in the form of potential customers. And most importantly — we’ll identify the keywords and actions that drive your sales or generate concrete leads. By replicating this strategy, we can scale your business online.

Are you ready to
increase sales,
not just your website’s position?

6 ways We Will Increase Traffic & Conversions on Your Website:

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We will increase visibility

Our team will ensure that your website ranks higher in search engines and stays ahead of your competitors.
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We will generate valuable traffic

We will attract those users to your site who are actively searching for your solutions. The greater the traffic, the higher the chances of making sales.
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We will increase sales and conversions

You don’t just care about visibility; you care about profit. Delivering business results is our specialty. Our SEO and optimization will boost the demand for your services or products.
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We will acquire valuable leads

As part of our collaboration, we will prepare an ideal client profile, allowing us to acquire only high-quality leads. We don’t focus on quantity; we prioritize quality.
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We will enhance
your credibility online

Higher rankings in search engines and valuable traffic build trust in your brand, encouraging customers to choose your products over others.
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We will build an edge over the competition

We will create visibility and traffic for your website, while you focus on acquiring more customers. A strong brand will start generating more profit, giving you the upper hand over your competition in the industry.

Positioning Your Website

5 reasons Why You Can Trust Us

1

We increase sales and conversions, not just visibility

From experience, we know that you don’t care only about visibility. You care about sales and conversions. That is our goal. Therefore, as part of our collaboration, we will conduct a proper audit of your website and discuss the specifics of your business.

Why? We want to understand how you operate individually. Understanding what matters to you will help us better increase sales on your website or online store.

2

Your SEO Specialist is available to you every day

Do you have questions? Your SEO Specialist will help you find the answers. We know how important contact with a person who directly impacts the success of your business online truly is. With your SEO account manager, you can talk over the phone or meet online.

Key: Every client receives a dedicated SEO Specialist — regardless of the size of our agreement.

3

We comprehensively provide services to our clients

We specialize not only in organic positioning. We provide comprehensive services to our clients in the B2B sector, thoroughly understanding their challenges and needs. By creating SEO for you, we consider several areas of organic growth for your site to rank high online, generate conversions, and become self-sufficient!

4

We deliver on our promises

Our core principle is to avoid empty promises — and that’s exactly what we do. By working with us, you can be certain that we won’t guarantee something we can’t deliver. We focus only on clear collaboration and commitment. If something on your site can’t be done, we will inform you before we start working together. However, if we say it’s possible — we will deliver.

5

We’ve been in digital marketing since 2015

A company is made of people. We work exclusively with skilled professionals in the digital marketing industry. Building our experience in the Polish and international markets, we took our first steps back in 2015. Today — as a full-service 360 digital agency — we help our clients increase not just the visibility of their websites, but also sales and conversions.

So you can find your own reason to trust us,
schedule an online consultation with us.

SEO Tools We Use

When running a business, you know how important it is to choose the right tools. We don’t use many, but we use the best. Here are 5 of them:

1

Senuto

A Polish SEO tool we use to verify your visibility, traffic, and result estimation. You will receive a report from Senuto from us at least once a month.

2

Google Looker Studio

In Google Looker Studio, we create clear reports and data visualizations for you. You will receive a Looker Studio report from us every week. It will help you make better business decisions.

3

Google Analytics

In Google Analytics (GA), we indicate user behavior and data results for specific pages. You will also regularly receive reports from GA.

4

Ahrefs

Linking is the foundation of SEO. Thanks to Ahrefs, we analyze links, monitor competition, and identify better keywords, increasing your website’s visibility and organic traffic.

5

Screaming Frog

We use this tool to conduct a detailed audit of your website, identifying technical SEO issues such as indexing errors, incorrect links, or duplicate content.

1

Senuto

A Polish SEO tool we use to verify your visibility, traffic, and result estimation. You will receive a report from Senuto from us at least once a month.

2

Google Looker Studio

In Google Looker Studio, we create clear reports and data visualizations for you. You will receive a Looker Studio report from us every week. It will help you make better business decisions.

3

Google Analytics

In Google Analytics (GA), we indicate user behavior and data results for specific pages. You will also regularly receive reports from GA.

4

Ahrefs

Linking is the foundation of SEO. Thanks to Ahrefs, we analyze links, monitor competition, and identify better keywords, increasing your website’s visibility and organic traffic.

5

Screaming Frog

We use this tool to conduct a detailed audit of your website, identifying technical SEO issues such as indexing errors, incorrect links, or duplicate content.

How do we report your results?

1

We comprehensively report your website’s results

Comprehensive is the right word. Each month, you will receive 4 reports from us: a report on your website’s rankings and traffic (a very detailed report in Google Sheet), a dedicated report from Google Analytics (GA), and Google Search Console (GSC), as well as a visual data presentation in Google Looker Studio.

We are aware that their names might sound a bit marketing-heavy, but don’t worry — we’ll ensure you have no doubts about what exactly they mean.

2

We use dedicated SEO tools

We approach the choice of SEO tools very personally, which is why we rely only on the best and most proven ones. When positioning your website, we will use tools daily such as: Senuto, Ahrefs, Screaming Frog, Google Looker Studio, Google Analytics, Google Search Console. Even though they may seem similar, they have different applications. We will use them to maximize your profit from our collaboration.

At the same time — clearly and simply — we will present the exact effects of this work.

3

You will receive a dedicated blog report

Running a blog is essential if you want your website to generate essential traffic, leads, and desired sales. Excellent SEO starts with a well-maintained blog. We are specialists in this area, and we will also report on the way we manage work on your blog.But that’s not all. In the report, you will also find the title and headings, word count, and internal linking structure.It may seem like a lot for a blog, but not for an effectively managed one. You will definitely discover why your blog is so important for SEO and why it can earn for you!

4

Weekly Report from Google Looker Studio
 

The Google Looker Studio tool visually presents the performance of your website. Every week, at the same time, you will receive a dedicated report from us. It will provide insight into user behavior on your website, its visibility, and the volume of generated traffic.


It is important to us that you understand what builds your SEO results. Even if positioning isn’t your main focus, we’ll simplify this concept for you. In Google Looker Studio, we can customize selected parameters that you will find in the report.

If your project requires more advanced solutions, we can integrate it through the API. You will receive exactly what you need, in the way you want it. All of this comes in visually pleasant reports.

5

Cyclic Report from Google Analytics (GA) and Google Search Console (GSC)

The Google Analytics tool acts as your personal analyst. It will show you which pages generate the best traffic and what can be done to maximize conversions on your website or store.

Google Search Console, on the other hand, is our support for positioning your site — we use it to generate results for you more efficiently.

Both tools are essential for daily SEO work on your website. We want you to fully understand what generates the desired results and what we are currently working on.

Indeed, working with GA and GSC is not the simplest task. However, our goal is to ensure that you have no doubts when receiving our report. And that’s exactly what you’ll get.

What You Most Often Ask Us (FAQ) About SEO

Link building is the process of acquiring links from other websites that lead to a specific website. Link building is performed to increase the authority of a given website in the eyes of search engine algorithms. These links are also called backlinks. The more external links a website acquires from high-quality sites, the more this translates into its traffic and high position in the search engine.

Anticipating your question — yes, at Sembility, external linking (link building) is one of the strategies we implement as part of our SEO collaboration.

Organic positioning (SEO) is a process aimed at improving the ranking of a website for selected keywords. Positioning is used to help a website or online store achieve the highest positions in organic search results on search engines (e.g., Google).

Positioning your website or store increases its visibility on Google. Greater visibility translates into valuable traffic. And valuable traffic generates higher conversions and sales.

Positioning is called a process because it involves many actions within your website. Therefore, it is a difficult and tedious task. These activities include, among others:

  • Technical optimization
  • Building and optimizing content
  • Creating and/or improving technical structure
  • Adding and/or creating a hierarchy on your website or store
  • Building a link base (link building); both internal and external links
  • And of course — a detailed analysis of keywords and appropriately adding the missing ones.


And many other tasks.

All these activities involve a series of repetitive actions. This cannot be done once. In theory, it’s possible, but it won’t bring results. That’s why the vast majority of business owners and marketers outsource SEO activities to external agencies, so they don’t have to engage in the process of building their website’s visibility online.

The contract can be signed for an indefinite period, or for 3, 6, 12, or 24 months. We are flexible regarding the contract duration. Our goal is not to “retain” a client through legal clauses, but to deliver genuinely well-executed services.

Of course — we will suggest the exact duration of the contract after conducting an SEO audit. Seeing significant potential, we can start collaborating even for one month, so you can evaluate how well we work together. However, if you face significant competition and your site requires a lot of work, you can also count on our honest advice.

We want to align with your business and financial goals.

We suggest a contract length, and you decide if it works for you.

The ranking of your website depends on its history and the competition we are facing.

Some of our clients achieved TOP3 (not just TOP10) within 3 days (literally), while others required 3 months to surpass their competitors. However, we must proceed cautiously; Google doesn’t like SEO practices that violate its policies, known as black-hat SEO. That’s why we do it properly, quickly but safely, following the principles of white-hat SEO.

You can trust us to do everything possible to get your website to the first page and even into TOP3 as quickly as possible.

To conduct an audit of your website, we use Senuto, Screaming Frog, and Google Analytics. These tools provide us with a better understanding of your site’s rankings, keywords, link profile, subpages, and traffic that generates the best results.

As part of our collaboration, we also include Google Search Console (GSC) and Google Looker Studio. From each of these tools, you’ll receive a report during our cooperation.

But don’t worry — we ensure that even the most complex data is presented in a simple and visually appealing way.

A higher ranking for your website generates more traffic to your site. Higher traffic increases the likelihood of sales.And higher sales mean better prestige and more money in your pocket. SEO (Search Engine Optimization) is not the only way to increase sales in your store, but it is certainly essential.If you want to outpace the competition on Google, organic positioning will be a necessary choice. However, it’s up to you to decide if that choice will be with us.
Yes. However, there are more solutions. The more forms of advertising and marketing you use, the more potential customers you’ll reach.Organic positioning, or SEO, is certainly an essential form that we recommend to clients in every industry.In addition to SEO, we have built expertise in:
  • Content Marketing (creating content that users not only read but also buy from).
  • Email Marketing (email campaigns and increasing conversions through properly crafted email content).
  • UX and UI (we design online stores and websites that generate sales and conversions through engaging interfaces).
  • Consulting (in the form of consultations or workshops, we provide knowledge and experience to accelerate your business growth online).
  • Generating Leads on LinkedIn (increasing sales and conversions through organic growth in reach and creating outbound messages).

The process of positioning and collaboration at Sembility is broken down into 6 steps:

  1. Understanding your business and strategic goals.
  2. Auditing your website.
  3. Suggesting our strategy.
  4. Implementing the SEO service.
  5. Optimization.
  6. Scaling.


Each preceding step builds upon the next. Without understanding your growth strategy, we won’t be able to suggest the right proposal for collaboration.

That’s why (perhaps) we might surprise you by saying that we don’t have the same offer for everyone... 😉

During our collaboration, we focus on results and increasing conversions on your website or store. A high ranking and traffic on your site alone won’t make it profitable.

Increase your visibility, traffic, and most importantly, sales on your website.

Contact us, tell us about your business strategy and how you’d like us to help you. We’ll recommend our SEO solutions, and you can decide if they work for you.

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    The Sembility Team