User Experience (UX/UI)

We design user experiences that capture attention and drive sales. Your online business is your showcase, and we ensure it generates maximum profit.

Why do you need UX & UI?

A well-optimized e-commerce store or website is no longer enough today. A business that attracts customers is one that looks good, and that’s where User Experience (UX) comes in.

Your customers expect an appealing design and intuitive solutions. UX combined with UI (User Interface) provides these solutions. We can help you achieve that. A polished design, a well-thought-out process, and a clear purchasing path guarantee user satisfaction. More satisfied visitors to your store mean a higher percentage of new and repeat customers.

Effectively designed UX & UI will help you achieve your business goals. A well-designed website generates traffic that, in turn, converts into sales.

Have you already chosen UX that drives sales?

The scope of our services, or how we implement UX & UI

A UX (User Experience) and UI (User Interface) audit is a comprehensive analysis of the user interface and the experiences of your audience and customers with your website, mobile app, or e-commerce platform. The goal of a UX & UI audit is to identify issues that may lower user satisfaction, hinder navigation, or affect conversion rates and sales.

Here are 6 services we offer as part of a UX & UI audit:

Usability Analysis

As part of usability analysis, we include:

Verifying the intuitiveness of the interface — how users find necessary functions and information.
Analyzing the speed of completing key tasks (e.g., purchasing, registration, login).
Testing forms, purchasing paths, and order submission processes (flow usability).

Visual Consistency and Aesthetics Analysis (UI Design)

As part of the visual consistency analysis and aesthetics, we will provide you with:

A review of whether visual elements (colors, fonts, iconography) are consistent across all subpages.
Verification of the correctness of the graphic design (e.g., spacing, visual hierarchy, aesthetics).
An evaluation of whether the layout supports user actions or distracts them.

Conversion Analysis (CRO – Conversion Rate Optimization)

This crucial step focuses on analyzing the revenue your online business generates.

As part of the conversion analysis, we will:

Evaluate the effectiveness of Call to Action (CTA) elements — are the buttons visible and properly worded?
Identify bottlenecks in the purchasing path (e.g., users abandoning their cart).
Test what can be improved to increase the conversion rate.

Interaction and Responsiveness Analysis (Responsive Design)

In this step, we assess how your website interacts with users and how responsive it is. We mainly focus on:

How the application or website functions on various devices (desktop, mobile, tablet).
Analyzing page loading speed, which is crucial for mobile UX.
Evaluating the adaptation of the layout and interface elements for smaller screens.

User Behavior Analysis

User behavior analysis examines what your visitors and customers do on your website or platform. What purchasing steps do they take? What do they click on, and what do they avoid—and why? Which element can we emphasize to generate higher conversion than another?

During behavior analysis, we use:

Data from tools such as Hotjar, Google Analytics, and Crazy Egg (heatmaps, user flows).
Detection of moments when users leave the site or abandon completing a goal.
Identification of key decision-making points for users on the site.

UX & UI Recommendations and Business Optimization

This is the final step of all the services we offer in our User Experience solutions.

Based on all the gathered information about your business’s performance, we suggest appropriate solutions to boost revenue.

Depending on the data results, recommendations may include interface (UI) changes, content optimization, improving loading speed, or modifying key processes (e.g., forms). To support this, we offer additional services such as organic SEO, LinkedIn lead generation, and content marketing.

Our UX & UI Design Process

We implement the UX & UI design process using an advanced Design Thinking methodology. Here's how it works:

Analysis

We conduct an in-depth analysis of user needs aligned with your business goals. This allows us to design intuitive solutions that enhance your conversion rates, boost customer engagement, and strengthen your brand’s competitive edge.

User Research

We perform user research to better understand their needs and behaviors on your site. This ensures we design solutions that improve customer satisfaction, increase your sales, and distinguish your brand from competitors.

Prototyping

We create interactive prototypes to visualize functionalities and test our ideas. This helps us implement improvements faster, reduce risks of errors, and design intuitive solutions that drive engagement and increase orders on your site.

Graphic Design

In this step, we craft a cohesive and appealing graphic interface that enhances your brand’s image. This increases aesthetics, usability, and user engagement, turning readers into your customers.

Testing

Thorough usability testing follows. This allows us to identify potential problems and optimize functionalities. Testing is conducted cyclically after every change is implemented.

Implementation

At this stage, we implement the developed prototype. It could be your new online store, a sleek new website, or a conversion-focused e-commerce platform.

Monitoring

We regularly monitor the performance of implemented solutions, analyzing user data and behaviors. Continuous monitoring keeps us prepared for quick changes or optimizations your online business may require.

Choose a UX & UI design process that will increase your sales.

Benefits of a UX & UI Audit

Increased Conversions and Sales

Better user experiences lead to more purchases, registrations, and inquiries. Good UX is an effective tool for generating leads that bring profits to your business.

Improved User Satisfaction

Intuitive navigation and easier operation are key to building user satisfaction. Satisfied users quickly become loyal customers, driving desired profits for your business.

Reduced Bounce Rates

The longer users stay on your site, the higher the chances of making a purchase. Effectively implemented UX reduces bounce rates and turns users into customers.

Better Performance

Faster loading times reduce the risk of user drop-offs. Even two seconds can make a huge difference. We’ll ensure your site is more efficient than your competitors’.

Competitive Advantage

An intuitive and visually appealing website gives you an edge over competitors. Properly implemented UX & UI combined with tailored marketing will help your site drive sales and attract the right customers.

Increased Conversions and Sales

Better user experiences lead to more purchases, registrations, and inquiries. Good UX is an effective tool for generating leads that bring profits to your business.

Improved User Satisfaction

Intuitive navigation and easier operation are key to building user satisfaction. Satisfied users quickly become loyal customers, driving desired profits for your business.

Reduced Bounce Rates

The longer users stay on your site, the higher the chances of making a purchase. Effectively implemented UX reduces bounce rates and turns users into customers.

Better Performance

Faster loading times reduce the risk of user drop-offs. Even two seconds can make a huge difference. We’ll ensure your site is more efficient than your competitors’.

Competitive Advantage

User Experience: Tools and Technologies We Use

Hotjar

Hotjar is synonymous with UX tools. It provides user behavior analysis through heatmaps, session recordings, and surveys. This helps us identify UX issues and improve conversions.

Figma

A must-have for any UX designer or professional digital agency. Figma is an online tool for interface design and prototyping that enables real-time collaboration, accelerating the creation of intuitive solutions and their implementation.

Crazy Egg

Crazy Egg is the perfect replacement for Hotjar. That’s why we use both tools to effectively meet your expectations. With Crazy Egg we will analyze user behavior on your site. Crazy Egg also provides heatmaps, click analysis and session recordings. With it, we will increase engagement and improve conversion.

Google Analytics

Google Analytics collects unmatched data, which we analyze to boost your business performance. Using GA, we evaluate page quality, traffic, and provide recommendations to generate more leads. Most importantly, implementing these recommendations will be a breeze.

Adobe XD

A classic tool for UX design by Adobe. Adobe XD facilitates designing and prototyping interfaces. It allows for creating interactive mockups, speeding up the design process, simplifying testing, and enhancing the final product’s effectiveness.

FAQ: User Experience in Practice – Frequently Asked Questions from Our Clients

What is UX?

UX stands for User Experience. It encompasses all the experiences, reactions, and feelings a user has when interacting with a specific website, platform, or product. UX is about designing, creating, and optimizing the user’s experience with digital products. The goal is to ensure that the product provides positive experiences, increasing both its usage intensity and frequency.

What is UI?

UI refers to the User Interface. It is a term commonly used as an abbreviation for User Interface. UI relates to the design of the interface where the user first interacts with a website, platform, or e-commerce store. It includes the design of the user panel and the entire experience between the user and the website.

What does UX stand for?

UX is an abbreviation for User Experience. In essence, it refers to all the experiences a user encounters when interacting with a platform, website, or e-commerce system. Practically speaking, UX focuses on designing, building, and optimizing digital products to evoke positive reactions and enhance the overall user experience.

How does UX affect SEO?

User Experience has a significant impact on SEO. A well-designed UX ensures better user experiences, encouraging users to stay longer on a website, explore its offerings, and utilize the services it provides. This reduces the bounce rate, which directly influences SEO. The better the UX, the more valuable users find the site. This positive traffic helps Google recognize the site as valuable, improving its visibility, organic rankings, and discoverability in SERP (Search Engine Results Pages).

Why is UX important?

A tailored UX strategy is key to your online business. It enables you to design products and services that meet your customers’ expectations and address their needs. Tailoring your offerings to customers' preferences and requirements results in increased business performance and customer satisfaction. This is where UX (user experience) comes in.

What is the difference between UX and UI?

UX focuses on building the overall customer experience, covering all aspects of their interaction with your digital product, website, or e-commerce platform. UI, on the other hand, centers solely on the appearance of the website (e.g., colors and layout). The key is to combine UX and UI – ensuring both positive user experiences and an aesthetically pleasing product.

How much does a UX/UI project cost?

The cost of UX & UI projects varies greatly. We don't offer a one-size-fits-all solution, as creating such standardized services in UX would be a mistake we aim to avoid.

We price the UX or UI service individually, depending on:

Project size
project involvement
Hours required for project execution
use of resources (ours and external ones) in the execution of the UX or UI project.

Nonetheless, the price range for UX & UI projects can vary from PLN 3,000 to PLN 50,000 for a one-time service.

How long does the UX design process take?

The UX design process, or the work of a UX Designer, can take anywhere from 2 to 14 days. The duration depends on the complexity of the project, the number of iterations, and client requirements. After testing, the final product is implemented. Once it’s deployed, we continue to observe user behaviors and evaluate the project’s performance. Typically, at the implementation stage, we consider the UX product finalized.

What is UX on mobile devices?

Mobile UX refers to the overall experience and interaction your users have when accessing your application or website on mobile devices, such as smartphones. Meanwhile, UI (User Interface) focuses on the visual aspects of the mobile application or website, including its appearance, element placement, and user interactions.

Do you provide UX support after implementation?

Yes, absolutely. Once the UX and UI project is completed, we will continue to assist you post-implementation.

Can I request a redesign of an existing project?

Yes. If you want to redesign your current project/product, we will be happy to help you with that.

Will the UX/UI design be mobile-friendly?

Of course. Each of our UX & UI projects is tailored and created with mobile devices in mind, meaning all those beyond the standard computer.

Improve user experience with your website and increase conversion on your website.

Write to us and we will gladly advise you on how to implement UX & UI that will increase positive customer experience with your website!

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Call us: +48 795 010 626

E-mail us: contact@sembility.com

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The Sembility Team